5 Things Every Business Should Be Doing in 2018

If you want your business to continue its impressive performance in 2018, you must be willing to keep up with the fast paced business world. If you happen to dilly dally with indecisiveness, you could easily be edged out by competitors.

So what should your business be doing to stay competitive and still grow in today’s ever-evolving world?

Invest in Social Media

This comes as no surprise and there is no doubt social media has taken this world by storm. And it’s something your business cannot afford to overlook. Social media offers a great platform to interact with your customers and learn what they expect from you. However, if you want to have a success story in social media, choose the right platform for your business and focus on it. This means finding the social media platform(s) that matter most to your target audience.

However, getting followers or likes is not as easy as it sounds. You must give your target audience a good reason to do so. For example, you can offer them incentives for a like or share.

If done right, social media can spur you towards achieving your business goals.

Protect Your Company Assets

Every company is different and as such has different assets and employee requirements. But one thing remains the same among all businesses. You need your assets to complete your day to day work and if something happens to that equipment or tool and you don’t have a backup plan you could be losing profits.

For example if you had a courier company with many transit vans, trucks and station wagons you would be silly not to have alternate means of transportation if something was to happen to your vehicles. Even a simple thing like needing a front windscreen replacement due to a large crack can take that vehicle off the road until the repairs have been made. Who will complete those deliveries until it is fixed? If you have no backup you will be losing income.

Make Good Use of Your Website

If you want to grow your business, customers or prospects must be able to find you online. And the relevance of your website is to make it easier for them to find you.

Remember, your website should be your greatest sales weapon. It should inform your visitors what you do, tell your brand’s story, showcase your skills & expertise and indicate how they can reach you.

Further, incorporating a blog section to your website is not only essential to good SEO results, but also a great opportunity to build relationships with potential customers and boost your social media efforts.

Be sure to keep your website up to date if you want your business to stay relevant in 2017.

Focus on Your Customers

If you want your business to maintain steady growth in 2018, you have to focus on your customers. While the customer may not always “be right” you have to treat them as they are. After all they are the reason you are in business in the first place. Remember to ensure you are:

  • Unique and provide value
  • Engaging
  • Solution oriented

Pay close attention to email marketing

Email marketing is termed as the most effective digital marketing channel according to a survey conducted recently. It’s the secret sauce that most businesses tend to overlook. Don’t be one of them. Email marketing not only delivers measurable long term results, but also has the best ROI. But in order to achieve these results;

  • Write attention grabbing subject line
  • Include a link to your website
  • Get personal
  • Go straight to the point
  • Think mobile
  • Don’t be boring
  • Do a follow-up
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